Thursday, 2 January 2014

‘GRASPING OPPORTUNITY, MAXIMISING INFLUENCE’

TOP INFLUENCING TIPS




Starting point: every CSP member has a leadership role in promoting the contribution
of physiotherapy

•    ‘Walk in the other man’s moccasins’.  Put yourself in the shoes of those you are
      trying to influence.  How can you support them in what they want to achieve?
 
•    Relationships/rapport are built on mutual respect.  Requires a willingness to listen         
     and to understand the others’ concerns.  

•    Preparation.  Think in threes.  3 things you want put across.  3 things you want to      
      achieve.  3 killer facts to back your case.  Focus on patients at all times

•    See the wider picture. Physiotherapy does not exist in a vacuum and it’s not    
 unprofessional to be political.
  
•    Value of alliance building and team building. Enthusing others to s value of physiotherapy.  Teaming up with colleagues to share work.
 roles that put you in a position of influence.

•    The power of telling stories.  They win hearts and minds in a way tha
 can never do.

•    Private persuasion or public challenge?  Need to decide on a case-
 right or wrong approach.

•    Treat failure to influence as a learning experience, and move on

ONES TO THINK ABOUT



•    Is it all about the evidence base?  Case for sometimes just going for what you 
   know is right, especially if it means an opportunity would otherwise be lost?

•    Careful use of humour and passion.  Both have merit, but can be overdone

•    Impact of gender on influencing. Overcoming ‘imposter syndrome’. Being aware
     of potential for stereotyping.
 
•    Sprinkling stardust! Most people like to be in the vanguard, so respond well to
     ideas that are presenting as innovative, cutting edge - as well as being well
     researched.


Lesley  Mercer 
CSP Director of Employment Relations and Union Services

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